UniCareer Logo and New Branding Design

UniCareer is an online educational technology platform that targets various stages of professional development needs, and creates customized solutions that generate proven, long-term impact for both students and working professionals.

Needed To Be Changed

Logo Design Process

Logo Concept

Our mission is to coach and guide talents to the right career path. As an international student, I was deeply moved by the thought of standing side by side along with you. My task was to create a fresh and optimistic looking logo that would reflect supporting and unity. During the project was explored a lot of logo concepts, but the winner was the concept that combines the meaning of you and I (WE), letter U and letter I.

Final Logo Design

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Logo Animation

Brand Guidelines

Check out the Design Guideline HERE!

I am so proud that UniCareer grows to a hundred employees company with three branches in both the US and China.